Alexandra Thornton

Digital Product Designer
Call
347 261 3761
Mail
me@alex-thornton.com
Link
linkedin.com/in/alex-thornton-uxpm/

Skills

Product Strategy
Product Management
Product Design
UX/UI Design
Agile Frameworks
User Research
User Personas & Journeys
Wireframes
Mock-ups
Prototyping
Usability
Testing
Stakeholder
Management
Data Analysis

Tools & 
Technologies

Jira
Confluence
Asana
Google Analytics
Figma
WebFlow
Wordpress
Adobe Suite
Generative AI
AWS, Azure & Google Cloud

Certifications

AI Essentials
via Google (2024)
User Experience Design
via Google (2024)
Product Management
via The Product Institute (2019)

Selected Experience

Product Manager, Digital Growth

Plume Health, Inc
Dec 22 - Oct 23
• Delivered HIPAA compliant attribution tracking for marketing site via Freshpaint & Google Analytics

• Implemented HIPPA compliant collection of conversion data in buy flow, enabling quantitative data analysis to set baselines and measure success

• Led implementation of staging environment for marketing site to improve engineering practices

• Led engineering on identifying and implementing technical improvements to increase site speed and stability, as well as raise SEO score by over 30%

Delivery Lead

Greyshore, Assoc
Feb 20 - Nov 22
• Contributed product vision and strategy for real-time remote monitoring tools for test takers, enabling a quick pivot from ~90% brick-and-mortar services to entirely remote operations during 2020 pandemic (case study via Twilio)

• Recruited and managed team of over 40 UX/UI Designers, Product Managers and Engineers for delivery of $20mil contract

• Coached client Product Managers on Agile methodology around user story writing and backlog management

Senior Consultant, Product Management

Thoughtworks, Inc
Jan 17 - Feb 20
• Consulted IT leadership across a variety of orgs on Agile methodology around design and development of cloud-based digital products

• Managed UX and engineering ICs on delivery of new products and services

• Projects include, but are not limited to:
• Etsy - Guided product teams through developing and scoping new features and presenting to executives for approval
 
• Verizon - Consulted on product vision and backlog management for global cloud-based security product

• USAA - Coached engineering teams on Agile methodology and continuous delivery while building new, secure data platforms in Azure and AWS

• Democratic Data Exchange - Guided MVP scoping and backlog management on data product to exchange voter information while complying with state and federal election laws

Digital Producer

FX Networks
Jun 12 - Oct 13
• Shot and produced promotional materials and broadcast television segments for Totally Biased with W. Kamau Bell on FXX.

• Co-created and produced Totally Biased Mixtape spinoff pilot, broadcast on FXX.

Staff Writer

The Microsoft Network
Jun 11 - Nov 12
Wrote news, album reviews and feature interviews for MSN's Music and Entertainment sections.

Product Placement Writer

Nielsen Intermedia Advertising Group
Sep 08 - Nov 10
Created research materials to analyze viewer feedback and measure engagement for cable and network TV advertisers.